WHAT WE DO
For Startups
We partner with technical and product-focused startup teams to help them land and scale inside the enterprise. We offer hands-on guidance around positioning, go-to-market strategy, and enterprise readiness — and we help shape the product to match real buyer needs.
- Go-to-market positioning for AI and deep-tech startups
- Sales and growth strategy for long-cycle, multi-stakeholder deals
- Enterprise integration guidance: security, compliance, deployment
- Founder coaching: customer calls, sales support, investor alignment
For Enterprise
We help enterprise teams adopt and scale AI initiatives with clarity and impact. From discovery to deployment, we work cross-functionally to ensure alignment, implementation, and measurable outcomes — not just slideware.
- AI strategy design: opportunity mapping, use case evaluation
- Pilot programs: vendor selection, internal onboarding, KPIs & metrics
- Org-wide alignment: workshops, cross-functional collaboration
- Execution support: embedded project leadership, roll-out strategy, tooling alignment
PHILOSOPHY
We believe AI should amplify human ability — not replace it. The best systems make people faster, smarter, and more effective.
We don’t get caught up in hype. We focus on what works: strategy grounded in business outcomes, execution aligned with real constraints, and tools that actually get adopted.
For startups, that means building with enterprise reality in mind from day one. For enterprises, it means deploying AI where it creates durable value — not dashboards that gather dust. In both cases, our work is human-centered, outcome-driven, and built to last.
PEOPLE
Alex Dubois
Founder, BlueCap
Alex has spent the past 7+ years helping enterprises adopt and scale AI. As part of the founding team at HumanFirst AI, he played a central role in shaping strategy, operations, and go-to-market execution — while leading major AI transformation programs across North America, Europe, and Asia.
He has advised and executed on AI initiatives with clients including JPMorgan Chase, Bayer, Rakuten, Verizon, and Deloitte — as well as Quebec-based leaders like Desjardins, Videotron, and Lightspeed. His work spans both product and process: from designing enterprise-grade AI systems to aligning cross-functional teams around adoption, enablement, and outcomes.
At BlueCap, Alex brings a unique mix of technical fluency, product thinking, and enterprise leadership. He’s not just a strategist — he’s a builder and operator who knows what it takes to get from idea to scaled impact. Whether you’re an enterprise team starting your AI journey or a startup building for them, he’s been in your seat — and knows how to help you move forward.
